If the first wave of popularizing wine culture was wine tasting and pairing and the endless talk around it, the second is cooking with it. Since, wine continues to be a buzzy, distant terrain for Indians – more terminology than actual rolling around your tongue – cooking with wine may well hit a ‘note’ closer home because it is about doing it yourself in the unaffected comfort of your kitchen.
But that's not exactly why Pernod Ricard’s Nine Hills Wines hit upon the idea of popularizing cooking with wine.